Started by fashion retail buyer Victoria Davis who is a very proud Brummie born and bred! With the last 10 years spent travelling around the world she wanted to come back to the good old Midlands to put down some roots. After her sister had asked for help in getting a dress for her wedding she couldn’t find what she was looking for in the Midlands and this sparked the idea for Fern & Foxglove Bridal. She wanted to provide a different customer experience, bringing in new and interesting fashion designers for the creative, fashionable Midlands folk. Her buying career specialised in dresses so she has always had a great affinity with them and the holy grail of dresses in her opinion is the wedding dress. 

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Look forward to meeting you

Vic x